CHAPTER EVENTS

Professional Development 2004

PRSA Teleseminars
Why pay hundreds of dollars for a PRSA national teleseminar when you can join other Hoosier PRSA members for a fraction of the price? Mark your calendar for these 2004 teleseminars.

To make reservations for any of these teleseminars, contact Magna Nonprofit Resources at 317-264-3634 or e-mail jbruce@magna.bz.

When:
Aug. 5, 12 - 1:30 p.m.
What:
Corporate Security and Crisis Management: Crucial Collaboration When Disasters and Threats Occur
Where:
Eli Lilly & Co.
Why:
Ever since Y2K, and for many organizations long before that, the corporate security function has major responsibilities when disaster, crisis and business resumption issues arise. Far too often there is a disconnect between communicators and this vital corporate staff function. This program is designed to bring together these two disciplines, communications and security, to explore collaboration, cooperation and the urgent need to prepare in advance.
Cost:
$25 members/$35 non-members


When:
Aug. 12, 2 - 3 p.m.
What:
Emerging Trends in Reputation Management: Case Study
Where:
AUL, OneAmerican Square,
second floor conference center
Why:
Reputation drivers are found everywhere and at any time. With the explosion of both traditional and new outlets -- including local and global newspapers, magazines, chat rooms, blogs, wire services and trade publications -- opportunities and threats driving reputation are everywhere. At the same time, the pace of change is accelerating; today's emerging trend is tomorrow's overblown fad. Factors affecting reputation demand rapid action. Organizatioans must manage their valuable reputation.
Cost:
$15 members/$25 non-members


When:
Aug. 19, 2 - 3 p.m.
What:
Think Like a Reporter
Where:
Magna Nonprofit Resources
Why:
Two-thirds of editors surveyed by Thomas Rankin Associates said that fewer than half the releases they receive are relevant to their publication. In this session, you'll learn how to make your pitch or release more relevant and valuable to the reporter - and to the reporters readers.
Cost:
$15 members/$25 non-members


When:
Aug. 26, 12 - 1:30 p.m.
What:
When You Want Big Crowds: Staging Power and Big Special Events for Fun, Business and Politics
Where:
Magna Nonprofit Resources
Why:
Learn about staging big special events ranging from Super Bowl and Pro Bowl logistics to major celebrations for icon products. Jim Lukaszewski and Paul Ridgeway have worked together on staging public affairs-related big events including corporate parades, major public hearings and corporate demonstrations, mobilizing communities in support of corporate and local activities. These 90 minutes will be jammed packed with examples, interesting stories and events you'll wish you'd attended.
Cost:
$25 members/$35 non-members


When:
Aug. 31, 2 - 3 p.m.
What:
Beyond the Inverted Pyramid
Where:
Magna Nonprofit Resources
Why:
Traditional, inverted pyramid-style stories "do not work well with readers" and "do not justify their predominance in today's newspapers," according to an article by the American Society of Newspaper Editors. What's the alternative" According to a new study by The Readership Institute, the feature-style story structure, among a host of other benefits, increases reader satisfaction and improves the chance readers will spend more time with the ifnormation. Learn to tape the benefits of feature-style writing in your own marketing communications, publications, even media relations.
Cost:
$15 members/$25 non-members


When:
Sept. 9, 2 - 3 p.m.
What:
Master the Art of the Storyteller
Where:
AUL, OneAmerican Square,
second floor conference center
Why:
Do you want to put the single most powerful form of human communication to work in your very next piece? Try storytelling. Learn to identify, organize and write anecdotes that will illustrate your points, communicate your message and sell your products, services and ideas.
Cost:
$15 members/$25 non-members


When:
Sept. 16, 2 - 3 p.m.
What:
Building a Unique Brand with Clients, Employees and Yourself
Where:
Magna Nonprofit Resources
Why:
Join Susan Peterson as she probes beyond the obvious and offers inspirational approaches to managing business and people. Understand this unique perspective for developing your personal management style and running a better organization - where success is measured by more than just the bottom line.
Cost:
$15 members/$25 non-members


When:
Sept. 23, 12 - 1:30 p.m.
What:
Media Training for Media Trainers: Getting to the Message
Where:
Magna Nonprofit Resources
Why:
Content coaching is, for most trainers and coaches, the next level of practice. This 90-minute program will take participants through the structure, techniques and substance of a content-driven media training experience; show participants how to enhance their ability to build more content-related advice into their coaching; and help participants achieve more content delivery by spokespersons.
Cost:
$25 members/$35 non-members


When:
Sept. 30, 2 - 3 p.m.
What:
Getting the Most Out of Focus Groups
Where:
Magna Nonprofit Resources
Why:
Not everyone who can write an e-mail is a good communicator, and not every conversationalist makes a good focus group facilitator. Knowing when to use focus groups and how to get the most out of them requires an artful mix of learned skills and good instincts. In this session, you will learn practical tips and techniques to make focus group research as valuable and productive as possible.
Cost:
$15 members/$25 non-members


When:
Oct. 28, 12 - 1:30 p.m.
What:
When the News Is Bad: Handling the Toughest Questions and Emotional Questioners
Where:
Magna Nonprofit Resources
Why:
When it comes to answering questions on our feet, most of us think we're pretty good. This enthusiasm is tempered severely when we encounter extremely difficult and tension filled situations, usually when the questioner is emotional, irritating, intentionally trying to embarrass us, or disrupting the proceedings. This program is designed to share simple, sensible, positive and specific techniques that can give you the self-assurance to move ahead. The presentation will involve a seven-step process to deal with emotionally charged situations.
Cost:
$25 members/$35 non-members


When:
Nov. 23, 1 - 2:30 p.m.
What:
Re-Engineering Employee Communication: A Stretagic Analysis and Discussion
Where:
Magna Nonprofit Resources
Why:
Getting through to workers to successfully influence their behaviors, attitudes and work habits is one of the most frustrating aspects of organizational management. How can senior executives, supervisors and managers generate enough loyalty, motivation and focus to move the organization forward each day despite rumors, uncertainty, "failed opportunities," and the daily sense that there really is no one in charge, no plan or no strategy in place to meet future contingencies.
Cost:
$25 members/$35 non-members


When:
Dec. 16, 1 - 2:30 p.m.
What:
Crisis-Proofing Your Organization
Where:
AUL, OneAmerican Square,
second floor conference center
Why:
When a crisis occurs, it is the first response that matters most because it sets the tone and expectations for future behavior. During this 90-minute program, James Lukaszewski, one of America's foremost crisis response strategists, will take participants through five response triggering strategies, how to develop scenarios and failure patterns to avoid.
Cost:
$25 members/$35 non-members

Magna Nonprofit Resources is located in the offices of the Indiana State Medical Association at the northeast corner of West and New York streets. Ener the parking lot (free parking) from Vermont Street, then turn right into the driveway and left into the garage. Go to the lower level. For directions, go to www.ismanet.org/directions.html.

For information about an upcoming Professional Development workshop, please contact:

Judy Donner, APR
634-6341, ext. 156
judyd@family-service-inc.org

Luncheon
Cyberauction
Meet the Media
Professional Development
New Professionals
 
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