Pinnacle Awards

The Pinnacle Awards are the Hoosier Chapter PRSA's annual program to recognize outstanding public relations work. Pinnacles are awarded to strategic programs and to tactical projects that demonstrate the highest standards of excellence.

The Pinnacle Award is open to all Indianapolis-area PR professionals, whether you work for an agency, a corporation or a non-profit and whether or not you're a PRSA member.

The deadline for entering the 2004 Pinnacle Awards is Friday, June 18. Cost is $50 for PRSA members, $75 for non-members and $25 for undergraduate students. All entry fees increase by $25 after the June 18 deadline and will be accepted until 5 p.m. Friday, June 25.

Click one of the icons below to see the brochure or the entry form. Warning: these are large files and may take some time to download over a dial-up Internet connection:

Pinnacle brochure
Pinnacle entry form

Interested in entering, but concerned about how to prepare the entry? View these Microsoft Word documents for inspiration:

Pinnacle project winner
Pinnacle program winner

Here are the people who found a spot for a Pinnacle award after the September chapter luncheon and awards ceremony:

Award of Honor Winners

  • Walther Cancer Institute for “Walther Cancer Institute 2002 Annual Report”
  • St.Vincent for “Health & Life Magazine” & “A Time for Healing, St. Vincent Oncology Services Cancer Care Program brochure”
  • Borshoff Johnson Matthews & F.C. Tucker Company for “Indianapolis Business Journal Guest Column by Jim Litten, F.C. Tucker Company”
  • Butler University for “Indianapolis Star op-ed, Pharmacists Play Key Role in Controlling Health Costs”
  • Indiana University Foundation for “The Bepko Scholars and Fellows Program”
  • Indianapolis Public Schools & Shank Public Relations Counselors for “Indianapolis Public Schools Science Partnerships Breakfast” & “Indianapolis Public Schools Marketing”
  • ADESA Corporation for “ADESA University”

Pinnacle Winners

  • Wayne Township Schools & Shank Public Relations Counselors for “Learning to Succeed – Metropolitan School District of Wayne Township Annual Report”
  • Eiteljorg Museum of American Indians & Western Art for the “Eiteljorg Museum Annual Report”
  • Butler University for the “Butler Magazine” and “Admission Search Brochure”
  • Indiana Farm Bureau for “Need for Speed”
  • Willow Marketing for “Avery Dennison Maintains Environmental Compliance Using Outsourced Program”
  • Central Soya Company, Inc. & Shank Public Relations Counselors for “Central Soya Soy Protein Concentrates Feature”
  • Indiana Department of Education’s Division of Exceptional Learners for “Independence: Articles for Special Education’
  • St. Francis Hospital & Health Centers for “Carticel Replacement Webcast”
  • St.Vincent for the “Children’s Hospital Press Kit”
  • Serologicals Corporation & Parallax Communications Group for “Answering the Nation’s Call: Recruiting Donors for the Small Pox Preparedness Effort”
  • Borshoff Johnson Matthews & Indiana Governor’s Planning Council for People with Disabilities for “Disability Awareness Month 2002”
  • Borshoff Johnson Matthews & Rose-Hulman’s Homework Hotline for “Rose Hulman’s Homework Hotline 2002-2003 Awareness Campaign”
  • ADESA Corporation for “Jenny Sue”
  • BoxFire & Libbey for the “Bravura Martini Glassware Launch”

Best of Show


  • Willow Marketing for “Avery Dennison Maintains Environmental Compliance Using Outsourced Program”


  • Borshoff Johnson Matthews and Rose Hulman’s Homework Hotline for “Rose-Hulman’s Homework Hotline 2002-2003 Awareness Campaign”

You may also download the Macromedia Flash presentation of the awards. This ZIP file is 2.48 MB, so may take some time to download, especially if you are using a dial-up account to surf the Web. You will need to UnZIP the file. It will then appear as a .exe file on your computer. You must have a Flash player to view the presentation.

Questions: Jamaison Schuler, 631-6400,, or Courtney Tuell, 940-9807,
Pinnacle Awards
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