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October luncheon

Date:  Wednesday, Oct. 8

Topic:  The Role of PR in Sports Promotion

Location:  Indianapolis Athletic Club, 350 N. Meridian St.,
3rd floor

Time:  Registration, 11:30 a.m.
Lunch & Program, Noon
Program ends by 1:15 p.m

Cost: Members, $20
Guest, $25
Student, $15

Register at:

Next Meeting

Wednesday, October 8, 2003

It's game time! It's race time!
The role of public relations in sports promotion

The Colts. The Pacers. The Indianapolis Motor Speedway.  They're three of the biggest sports organizations in Indianapolis. Each of them uses public relations to sell tickets and fill seats.

A trio of pros will talk about PR in their organizations:

  • Fred Nation is executive vice president, communications, for the Indianapolis Motor Speedway.  He oversees public relations, broadcast communications and information services for all the Hulman-George companies, including IMS, the Indy Racing League and Hulman and Co.
  • David Benner is director of public information for Pacers Sports & Entertainment.  He is responsible for media relations, particularly focusing on the Indiana Pacers.  He also coordinates and distributes information for events at Conseco Fieldhouse.
  • Ray Compton is in his sixth season with the Indianapolis Colts as senior vice president of marketing. He oversees the club's aggressive business marketing operations that deal with suite sales, corporate sales and ticketing.

      PRSA Program Committee member and serious sports fan Tom Akins, APR, of the Indianapolis Symphony Orchestra will moderate the panel.


      Let bylaws be bylaws

      The Hoosier Chapter board has taken a fresh look at our chapter bylaws and is recommending a few changes that will make the laws by which we run our chapter more accurate, appropriate and timeless.

      The bylaws now reflect that, where appropriate, we will follow national PRSA guidelines, such that we need not change our bylaws each time national changes its guidelines (such as for Assembly Delegate requirements, etc.).  Also, in a number of instances, the bylaws referred to "mail," and we have replaced this with "communicate" to account for e-mail and other forms of communication from the chapter to members.

      The revised bylaws, with the changes indicated, are available as a PDF at the chapter website,  We will discuss and vote on the bylaw changes at the chapter's annual meeting in November.

      If you have any questions regarding the bylaws, please feel free to contact Alice McColgin, APR, at (317) 293-5590 or or Jennifer Dzwonar, APR, at (317) 631-6400 or

      Alice McColgin, APR


      2003 Cyber Auction generates more than $1,000

      The Hoosier Chapter PRSA Cyber Auction, which is organized to help fund the Joanne Dring Memorial Scholarship, once again raised more than $1,000.  All proceeds are awarded to a Hoosier PRSSA student pursuing a career in public relations.

      This year's auction items consisted of prizes ranging from Crackers Comedy Club VIP tickets and Indy Folk Series tickets to deluxe overnight stays at the Westin and Radisson.  New to this year's auction were items such as Track Attack's Racing Experience, Rom Smolen Orchestra at The Paramount Theatre, the M-Plan 10,000 Steps health program and much more.

      The 2003 committee would like to thank the following donors for making this year's auction a success:  AUL, Bob Evans, Brenner Luggage, Butler University, Cinergy, Crackers Comedy Club, Dance Kaleidoscope, Eiteljorg, Indy Folk Series, Historic Landmarks of Indiana, Home Depot (Shank Public Relations Counselors), Hoosier Park, Hoosier PRSA Board of Directors,
      Imagen Telecom, Indianapolis Colts, Indianapolis Ice, Indianapolis Pacers, Indianapolis Zoo & White River Gardens, Jamaison Schuler, McDonald's (Bandy Carroll Helige), M-Plan,  Paramount Theatre, Radisson Star Plaza, Track Attack, Westin and Yellow Rose Carriage.

      The recipient of the 2003 Joanne Dring Memorial Scholarship will be announced at the November luncheon, which is the designated luncheon for Half-day with a Pro.  (Watch for more details.)

      A special "thank you" to the 2003 New Professionals/Cyber Auction Committee:  Co-chairs Jamie Antcliff and David Treier, Dawn New, Cliff Fraser, Bruce Hammond, Michael Burrows, Karla Reyes, Kelly Crimmins and Camille Webb. 


      Win prizes in the September/October Member-Get-A-Member Campaign

      Win great prizes while helping to strengthen the profession by advancing the career of a colleague during the 2003 Member-Get-a-Member campaign, Sept. 1 to Oct. 31.

      Benefit to the referring member:  Recruit one or more new members and your name will be entered in a drawing for prizes that include travel vouchers and other gifts. Also earn PRSA dollars that are good for PRSA books and publications, seminars or teleseminars.  The more members you recruit, the more PRSA dollars you win.

      Benefit to the new member:  Each person that joins as a full member will receive a $65 voucher that can be used toward PRSA books and publications, gift merchandise, seminars or teleseminars (this offer is not available for associate membership).

      Visit for more information or contact Amber Lothamer at for a special membership application.



      Bagg inducted into College of Fellows

      Fred Bagg, APR, director of community relations at St. Francis Hospital & Health Center, will be inducted into the College of Fellows of the Public Relations Society of America during its International Conference Oct. 25 in New Orleans.  Election to the College, based on lifetime achievement, is a professional honor awarded to senior practitioners and educators.  Fellows are called upon to continue their service to the profession through the College.  Established in 1989, the College of Fellows has 423 members out of nearly 20,000 PRSA members.

      "The award of the designation as a Fellow by PRSA is one of the profession's very highest honors," Melvin Sharpe, APR, Fellow PRSA, chair of the College, said.  "It identifies members as exceptional professionals who have significantly advanced the state of the public relations profession through their professional performance and leadership service within their communities and at the state, national and international levels."

      Hetrick Communications recently earned an ARTI Award at the Indianapolis Arts Council's annual Start with Art luncheon for its dedication to the Indianapolis arts community.  Hetrick won the award in the media/communications category for its many years of giving back to the arts community through discounted services to nonprofit arts organizations, financial contributions and in-kind donations of its expertise.

      Two Hoosier Chapter members recently earned awards during the IABC EPIC Awards.  Lori Lowe, APR, president of LoweGroup Communications, was named Communicator of the Year.  Camille Webb of Walther Cancer Institute and Antenna (graphic design vendor) were named the co-recipients of two EPIC awards.  The Institute's 2002 annual report received an EPIC Award of Excellence and the Invest in Success Case for Support received an EPIC Award of Merit in the competition.

      Have you gotten an award?  Do you know someone who has?  Send the details to the PRofessional editor, Michael Schug, at

      New Members

      Kelly Beth Everling
      PR Associate
      Hirons & Co.
      135 South Illinois St.
      Indianapolis, IN  46225
      P: 317-977-2206 x 49
      F: 317-977-2208

      Karen Schoolcraft Walker
      Account Executive
      Branson Pritchett Public Relations
      3525 Koring Road
      Evansville, IN  47720
      P: 812-963-9446
      F: 812-963-9447

      Shannon Marie Forsell
      PR & Marketing Associate
      Boys & Girls Clubs of Indianapolis
      300 E. Fall Creek Pkwy N. Drive #400
      Indianapolis, IN  46204
      P: 317-920-4700 ext. 20
      F: 317-920-4701

      Member news

      PRSA Hoosier Chapter member Terri Lynn Johnson, ABC, APR, is now a faculty member within the journalism department at Eastern Illinois University.  She is also the PRSSA chapter adviser.  Her husband, John, a former Hoosier Chapter member and WRTV-TV reporter, is also teaching there.

      October 2003

      President: Alice McColgin, APR
      Director, Internal Communications: Beth King, APR
      Editor: Michael Schug

      PRofessional is published monthly by the Hoosier Chapter of the PRSA, Indianapolis, IN, and is distributed to its members.  To submit articles and story ideas for PRofessional, contact Michael Schug at 417-0709 or before the 10th of each month prior to publication.


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