June luncheon

Date:  Wednesday, June 9

Topic: Understanding HIPAA and its impact on all of us

Indianapolis Athletic Club,
350 N. Meridian St., 3rd floor

Registration, 11:30 a.m.
Lunch & Program, Noon
Program ends by 1:15 p.m.

Members, $20
Guest, $25
Student, $15

Register at:


Understanding HIPAA and its impact on all of us

A necessary evil. A bit likeY2K. A panic you can plan for. All of these have been used to describe HIPAA, the Health Insurance Portability and Accountability Act. Healthcare professionals knew it was coming for a long time, but didn't know what it would mean when it finally arrived. Now it's here and here to stay, and now it's interesting to learn: how did the industry plan for this? Suddenly it changed everything they did ­- from mailing lists to release forms to media relations. New laws have  profoundly affected all communications in a healthcare setting - marketing, media relations, interpersonal communications, and more.

Join us at our June 9 meeting to learn more about HIPAA and its implications for not only public relations people but for all of us who now have a say in what can be released by our doctors, hospitals, and healthcare clinics.

Our panel will include Mike Paton, a health care attorney with Barnes and Thornburg LLP; Emile Godfrey, director of corporate communications for Clarian Health Partners; and Diana Penner, health and medicine reporter for The Indianapolis Star. Fred Bagg, ABC, APR, Fellow PRSA, director of community relations & marketing for St. Francis Hospital & Health Centers, will moderate.

Don't miss this informative session that will leave everyone better informed about health care communications!


The Ethics Minute
Cyberauction Set for Aug. 11
Hoosier Chapter Releases Survey Results
News Briefs
PRSA National Looking for Leaders
Member News


(The Hoosier Chapter's leadership has committed itself to extending an ethics discussion from one monthly meeting [February] to an "Ethics Minute" at the beginning of each meeting as well as this item in each newsletter.)

The scenario: The developer knows his multi-family housing project is being built on the site of a former landfill and that an EPA report shows very low levels of contaminants on the site that are not life-threatening hazards. You're trying to figure out how to explain this in promotional materials, but your boss doesn't want the information included or actively discussed. What do you do?

In past month's, we've taken care of steps one and two of the BEPS five-step process:
Step 1: Define the specific ethical issue or conflict, and
Step 2: Identify internal and external factors that may influence the decision.

This month, we'll tackle step three: Identify key values. There are several:

Honesty. We adhere to the highest standards of accuracy and truth in communicating with the public.

Independence. We provide objective counsel to those we represent and are accountable for our actions.

Loyalty. We are faithful to those we represent, while honoring our obligation to serve the public interest.

Fairness. PRSA members deal fairly with the public.


Donations needed for annual Cyberauction

Biology class until 3 p.m., waiting tables until 10 p.m., a late-night group meeting, and a paper due tomorrow. Add a growing amount of student loans and upcoming payments. Juggling it all can make college overwhelming.

That's where you come in.

By donating items to PRSA's annual Cyberauction, you can help area students avoid that sinking feeling when the tuition bill arrives. The annual event raises money for the Joanne Dring Memorial PRSSA Scholarship, which is awarded to the area's best and brightest communications students.

Whether it's the company that you work for, the artwork that you're known for, or just a gift that makes you feel good, consider giving something to this year's auction. Donations could include event tickets, apparel, gift certificates, hotel or resort accommodations, meeting space, or a unique experience of your choice.

If you're interested in donating an item, contact Kyle Delaney (kdelaney@butler.edu) or Kelly Everling (keverling@hotmail.com) for more information.

Get ready to bid Aug. 11!


69 percent rate Chapter excellent or very good; improvements needed on meetings

The 2004 Member Survey is complete and the results were astounding. It was well worth the time that all of you took to provide us with your feedback. We received 95 responses - a participation rate of about 25% of members.

The survey was much more in-depth than previous versions, thanks to the work of Alice Irvan, AIRvan Consulting and Shannon Curtis Kellogg, SCK Consulting. Alice and Shannon donated their services to the chapter to develop, implement, and analyze the survey.

This more extensive instrument will provide a benchmark for the Chapter to evaluate our performance and services in the years to come.

We'll be using the feedback as we meet later this month to plan events for 2004 and 2005. One key learning from the survey is that we are a very diverse group. In the future, you may see more niche programming, variations in meeting times, and new formats and opportunities for professional development to meet the differing needs of our members.

For those who want to know more about the make up of our Chapter, here are some headlines from the survey.

Nearly an equal representation of those working for corporations, agencies, and non-profits
77% of respondents work in Marion County
73% of respondents are female
65% of respondents have been members less than 10 years
62% of respondents are between the ages of 25-44

69% of respondents rated the Chapter's overall performance as excellent or very good
80% of respondents gave an excellent or very good rating to our efforts on "keeping you informed about all Hoosier Chapter programs and activities"
64% of respondents gave an excellent or very good rating to the "monthly electronic newsletter"
73% of members recommended PRSA membership to someone else, a positive indicator of future growth for the Chapter
67% of members "accessed, reviewed information, or listed a job with the job bank"

Only 52% of respondents gave the Chapter an excellent or very good rating on "offering an appropriate variety of professional meetings, special programs, events, and social opportunities"
Only 45% of respondents gave an excellent or very good rating to the Chapter on "making you feel welcome and valued as a member"
Only 40% of respondents gave an excellent or very good rating to the Chapter on "having programs or events that help you in your job or career."

This is a very brief synopsis of the results. If you would like a complete copy of the survey results emailed to you, please contact Deanna Lepsky at


Fine Arts Society seeks PR help
Interested in volunteering for the Fine Arts Society? They're looking for PR pros to donate a little expertise: general media relations (press releases), studio tours, running a speakers bureau, a little brand management. These are 12-month assignments, and it's fun! The Fine Arts Society is the pre-eminent resource and catalyst for the appreciation of fine arts - especially classical music - in Central Indiana. Contact Ingrid Cummings, APR, at ingrid@rubiconbrio.net for more info.

TechPoint group invites PRSA members to its events
The TechPoint Marketing Peer Group would like to introduce itself to PRSA members, especially those of you who represent tech clients. The group meets every fourth Tuesday of the month from 8:15-10:30 a.m. For more information, contact Amy Zucker at amyzucker@synergy-mg.com.

Meet the Media June 16 at Eiteljorg
The June Meet the Media breakfast program moves to the Eiteljorg Museum's Ruth Lilly Auditorium, 500 W. Washington St. Dennis Ryerson, editor of The Indianapolis Star, presents "An Interactive News Judgment Exercise" at 8 a.m. June 16. Validated parking is available at the underground garage near the Eiteljorg and the Indiana State Museum (enter from Washington Street). For reservations, contact Ingrid Cummings, APR, at ingrid@rubiconbrio.net.

Extra! Extra! Get your media guide
Updated and published annually, the Indiana PRSA Media Guide is a comprehensive publication that provides contact information for print and broadcast media in central Indiana and select statewide cities from South Bend to Evansville. The cost for PRSA members is $35 and for non-members is $55. Go here to order your 2004 edition of the Indiana PRSA Media Guide.

Fame and fortune await you at the top
At the Pinnacle, to be precise. The Hoosier Chapter's Pinnacle Awards, where you can get the recognition for your efforts that you so richly deserve. Pinnacle Awards recognize Olympian public relations professionals at all levels. Entries are judged by impartial PRSA members from an out-of-state chapter. Awards are presented at the Hoosier Chapter monthly luncheon meeting in September.

The deadline for entries is Friday, June 18 at $50 for PRSA members, $75 for non-members, and $25 for undergraduate students. All entry fees increase by $25 after the June 18 deadline and will be accepted until 5 p.m. Friday, June 25, 2004. Watch your mail for an official entry form this month, or visit www.hoosierprsa.org. Questions? Call Jamaison Schuler, (317) 631-6400, jschuler@bjmpr.com, or Courtney Tuell, (317) 940-9807, ctuell@butler.edu. Wouldn't your desk be a great spot for a Pinnacle?

BJM takes award for Rose-Hulman work
Borshoff Johnson Matthews recently won a national award for its work with Rose-Hulman. BJM earned a Certificate of Excellence in the Holmes Report Sabre Award entry for the Rose-Hulman Homework Hotline's 2002-2003 public awareness campaign. Rose-Hulman's Homework Hotline/Borshoff Johnson Matthews was one of five finalists in the Gold Sabre Award - Marketing to Youth category. The others in the top five included Polaroid, Nintendo, Kodak, and Honeywell. Nintendo took home the Sabre Award. Last year, this project earned BJM Best of Show in the PRSA Pinnacle Awards and an Award of Excellence in IABC's EPIC Awards.


Search for 2005 National Leadership Underway

The 2004 PRSA Nominating Committee has begun its annual process of recruiting candidates for officer and director positions on the 2005 Board of Directors. The positions open for nomination are president-elect, treasurer, secretary, and four director positions. One director position must be filled by a candidate from the Southeast District and one by a candidate from the Southwest District. The other two director positions are open to members from any District. In addition, the Committee will nominate three Assembly delegates-at-large and one Canadian delegate-at-large.

To be eligible for an officer or director position, an individual must be a member in good standing who is Accredited and has been either a voting delegate in at least one national Assembly, a Chapter president, a Section or District chair, or a national committee or task force chair. Starting this year, all officers and directors will serve concurrently on the PRSA Board of Directors and as members of the PRSA Foundation Board of Trustees. Candidates for Assembly delegate-at-large positions must be Accredited.

For more information on the 2004 Nomination process, go here or send your questions to nominating@prsa.org. Deadline for filing candidate application material is 5 p.m. Monday, June 28.


New members

Jamie Michele Adams
Public Relations Manager
Cisco Press
800 E. 96th St.
Indianapolis, IN 46240
Phone: (317) 428-3012
Fax: (317) 428-3121
E-mail: jamie.adams@ciscopress.com

Megan Lea Golden
Communications Specialist
American Cancer Society
6030 W. 62nd St.
Indianapolis, IN 46278
Phone: (317) 347-6670
Fax: (317) 347-6679

Jill Teresa Hinds
Director, Media Services
Ad Fax Inc.
2151 S. Cooke Road
Rockville, IN 47872
Phone: (765) 569-2863
Fax: (765) 569-2864
E-mail: jerjill1@direcway.com

Jennifer Lynn Idle
Information Coordinator
2437 E. Main St.
Plainfield, IN 46168
Phone: (317) 612-2261

Beverly Renee Mueller
Account Manager
450 Old Vine St., Suite 100
Lexington, KY 40507
Phone: (859) 231-7711, x225
Fax: (859) 254-1526

Lisa Thornton
Director, Member Service & Communications
Indiana Grantmakers Alliance
32 E. Washington St., Suite 1100
Indianapolis, IN 46204
Phone: (317) 630-5200
Fax: (317) 630-5210

Carrie Michele Wood
Media Relations Manager
Indiana Historical Society
450 W. Ohio St.
Indianapolis, IN 46202
Phone: (317) 232-1878
Fax: (317) 234-0079
E-mail: cwood@indianahistory.org

Member updates

Ingrid E. Cummings, APR
E-mail: ingrid@rubiconbrio.net

Teresa A. Shewman
Account Associate
Borshoff Johnson Matthews
47 South Pennsylvania St.
Indianapolis, IN 46204
Phone: (317) 631.6400
Fax: (317) 631.6499


June 2004

President: Jennifer Dzwonar, APR
Director, Internal Communications: Beth King, APR
Editor: Michael Schug
Production Coordinator: Becky Moore

PRofessional is published monthly by the Hoosier Chapter of the PRSA, Indianapolis, and is distributed to its members. To submit articles and story ideas for PRofessional, contact Michael Schug at (317) 417-0709 or maschug@hotmail.com before the 10th of each month prior to publication. When e-mailing, please do not send attachments and use a subject line that includes Hoosier PRSA.

This email was sent by: PRSA
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