News Flash! July meeting moves to a Tuesday evening

Special Meeting Date:
Tuesday, July 20

Indianapolis Tennis Center
(on the IUPUI campus, located near New York Street)

Doors open at 5 p.m.
Dinner served at 5:45 p.m.
Panel discussion will begin promptly at 6 p.m.
Tennis begins at 7:30 p.m.

$45 in advance, $50 at the door

Register at:
(317) 632-4100

In response to the member survey, we are experimenting with different times and locations for some of our monthly meetings. The July program is an after-work happening, rather than our regularly scheduled monthly luncheon. The August luncheon will be held on the north side at Maggiano's Little Italy Restaurant, 3550 E. 86th St. We hope you'll join us for one or both of these events!


Sports marketing focus of Tuesday, July 20 meeting

Don't miss PRSA's special July program, when we join with members of the American Marketing Association, the Advertising Club and other groups for an action-packed evening meeting Tuesday, July 20 (note the special date) to learn more about sports marketing. In addition to dinner and a panel discussion, the evening also will include the opportunity to watch several world-class tennis players compete.

  • Doors to the indoor Hospitality Pavilion of the RCA Championships will open at 5 p.m.
  • Dinner will be served at 5:45 p.m., provided by Crystal Catering
  • A panel discussion with three of the industry's top sports marketers, including representatives from organizations such as Thomson/RCA, the U.S. Open and the U.S. Tennis Association, will begin promptly at 6 p.m.
  • Courtside tickets will be provided for each participant to watch tennis, beginning at 7:30 p.m.

Tickets for this special event, developed in cooperation with the RCA Tennis Championships, can be purchased for $45 by calling the RCA Championships tournament offices at (317) 632-4100. Please mention that you will be attending the American Marketing Association event when purchasing tickets and that you are a PRSA member. Tickets also can be purchased at the door for $50. Friends, associates, clients or significant others are invited, as well, for what promises to be a great evening of networking, education and entertainment.


Cyberauction Set for Aug. 11
Meet the Media Follow-Up
News Briefs
Member News


Donations needed for annual Cyberauction

Biology class until 3 p.m., waiting tables until 10 p.m., a late-night group meeting, and a paper due tomorrow. Add a growing amount of student loans and upcoming payments. Juggling it all can make college overwhelming.

That's where you come in.

By donating items to PRSA's annual Cyberauction, you can help area students avoid that sinking feeling when the tuition bill arrives. The annual event raises money for the Joanne Dring Memorial PRSSA Scholarship, which is awarded to the area's best and brightest communications students.

Whether it's the company that you work for, the artwork that you're known for, or just a gift that makes you feel good, consider giving something to this year's auction. Donations could include event tickets, apparel, gift certificates, hotel or resort accommodations, meeting space, or a unique experience of your choice.

If you're interested in donating an item, contact Kyle Delaney ( or Kelly Everling ( for more information.

Get ready to bid Aug. 11!


Star's top editor shares goals with PRSA members

Speaking to an attentive group of Hoosier chapter professionals, The Indianapolis Star's top editor recently discussed his paper's direction since taking over at the state's largest daily.

Dennis Ryerson, editor and vice president of the Star, emphasized several goals of his newspaper:

1. To help readers better navigate their life. "Readers don't necessarily care who's been named the new zoning commissioner. However, (pointing to that day's A-1 lead on vacation Bible school), a story on how religion-based daycare is evolving can truly matter to some readers." Similarly, he pointed to another recent feature story on where to go to get a late-night burger in Indy - stories that go far beyond a dull recitation of facts or rundown of routine meetings held the day before.

2. To uphold the First Amendment. "In order to have a watchdog role, we have to know what's going on in the community." Even in areas such as Arts & Entertainment, "these stories must be written for the common man, not the aficionado." Ryerson pointed with pride to another recent feature story on the audition process for an opening in the trumpet section of the Indianapolis Symphony Orchestra, which took the reader behind the process and did indeed bring an insider's point of view to the story. "We need to demystify the arts. We've been writing for too narrow an audience."

3. To reflect a sense of place. "I'm doing a lot of reading on Indiana history and culture. My reporters are concerned," he quipped, "that wherever I go, whatever I do, I'll be bringing story ideas back to the newsroom." For example, one day Ryerson, new to town, noticed bleachers being erected on Pennsylvania Street outside his office. "What's this? A parade with a quarter million people? How are we covering it?" He shook up a rather complacent attitude about an annual event that had not been seen with fresh eyes in years, and the result was a striking, two-page, full-color photo spread. "We covered the State Fair in the same way - treating it as the major event it is, and we feel we played a role in breaking attendance records last year." Its Page One presence was bolstered with lavish attention to photography. (What will the fair culinary experts do this year, Ryerson wondered, deep-fried key lime pie?)

"If I'm doing my job right, I'm making some people mad. But I'm also there to hold a mirror up to the community," pointing to the coverage of the recent deaths of Gov. Frank O'Bannon and President Ronald Reagan.

4. Ethics. Striving to ever-improve the paper's sense of integrity, former Iowa farm boy Ryerson noted that running a 365-day operation is like having three herds of dairy cattle. Although he's often pressured to run stories, "We have ethical standards that include verifying truth and using credible sources, unlike the 'mess and maze of the Internet,'" which he likened to a sewer pipe.

"If we don't get it right, we want to hear about it," he emphasized, and backed it up by sharing his e-mail address: "I'll grant you, our bedside manner is not always what it should be."

On the editorial page, he said, "We have to be less partisan, less doctrinaire. I do not want minority viewpoints marginalized." In this election year, "we want to follow the money trail, learn who the candidates are psychologically and emotionally."

Zoned editions are somewhat problematic, Ryerson believes. The East side feels underserved, and the North, South, and West A.M. sections are a bit too large geographically and don't require five-day coverage. He calls it "local-local" coverage.

Ryerson has lifted a longstanding ban on stand-alone photography, acknowledging that photos tell stories. "We were missing the life of the community."

Intake Weekly, the Star's publication aimed at young readers, is exceeding expectations. It's a vehicle to create future readers for the Star. Readership in general is up, Ryerson said, and online readership is booming.

Acknowledging that some staffers over the last few years "have taken off like a dirty shirt," he said he plans to reverse the three-editors-in-three-years pattern that's emerged. "It's human nature to duck and wait for the wave to pass. However, I'm not going anywhere."

Ingrid Cummings, APR


Get your e-message out
You know the tools, but how do you use them? Learn how to tie e-communications to strategic initiatives and how to use Web sites, e-newsletters and other e-tools to meet your goals during a professional development workshop 8-9:30 a.m. Tuesday, July 27 at Magna Nonprofit Resources, 322 Canal Walk (corner of West & Vermont streets). Contact Jill Bruce at or (317) 264-3634 for details and to RSVP.

Enjoy Little Italy during August PRSA meeting
The August Hoosier PRSA meeting will be held on its usual date - Wednesday, Aug. 11 - but moves to Maggiano's Little Italy Restaurant, 3550 E. 86th Street. Judy Phair, president-elect of PRSA, will address the challenges facing the public relations profession. Watch for more details.

Fine Arts Society seeks PR help
Interested in volunteering for the Fine Arts Society? They're looking for PR pros to donate a little expertise: general media relations (press releases), studio tours, running a speaker's bureau, a little brand management. These are 12-month assignments, and it's fun! The Fine Arts Society is the pre-eminent resource and catalyst for the appreciation of fine arts - especially classical music - in Central Indiana. Contact Ingrid Cummings, APR, at for more info.

Extra! Extra! Get your media guide
Updated and published annually, the Indiana PRSA Media Guide is a comprehensive publication that provides contact information for print and broadcast media in central Indiana and select statewide cities from South Bend to Evansville. The cost for PRSA members is $35 and for non-members is $55. Go here to order your 2004 edition of the Indiana PRSA Media Guide.

Improving businesses improve Indiana
Do you strive to improve your business practices, products or services? Have you made a major improvement that had a positive impact on your bottom line or benefited Indiana? You can be the next winner of the BKD Indiana Excellence Awards.
The BKD Indiana Excellence Awards are designed to promote business performance excellence and recognize measured improvements of public and private organizations in Indiana. Take advantage of this opportunity to showcase your organization and promote world-class business excellence in our state. The deadline is July 12. Go here for more details.

Thinking of a master's in PR?
Ball State University is hosting an information session about its master's program in PR from 5 to 7:30 p.m. Tuesday, July 20 at its Outreach Services Site in Fishers. New and current students are welcome to attend. At each session, Ball State representatives will provide a brief presentation followed by an opportunity for individualized advising. Go here for directions. To RSVP, contact Janell Waid at or (317) 913-4561.


Kay Millar earns a 2004 Summit Creative Award
Kay Millar, CEO of Millar Communication Strategies Inc., has earned a bronze-level 2004 Summit Creative Award in the category of color logo for business-to-business application in a competition with more than 3,000 entries from 20 countries. The award recognizes the firm's work on the Hot!Stats logo for a biannual event reporting market research findings to the development community. The client is Colliers Turley Martin Tucker, the largest local commercial real estate brokerage firm.

Hyperfix communications wins international award
The Indiana Department of Transportation (INDOT), American Consulting Inc., and Hetrick Communications Inc., have won the Gold Quill Award from the International Association of Business Communicators for their comprehensive communications program about the Hyperfix 65/70 road project. The award was presented at IABC's June 7 awards ceremony in Los Angeles. Of the 920 entries in this year's international competition, only 37 were selected to receive Gold Quill awards. Hyperfix 65/70 involved the complete shutdown of a major section of interstate roadways in downtown Indianapolis during the summer of 2003. Hetrick worked with INDOT and American Consulting to develop and implement communications programs to prepare neighborhoods, corporations, convention planners, commuters, area attractions and the general public for the construction project. The result: no major accidents or traffic problems and no disrupted events or businesses during the construction process.

Honor Society of Nursing takes home a Silver Anvil
The Honor Society of Nursing, Sigma Theta Tau International was presented with a Silver Anvil Award from the Public Relations Society of America. The Silver Anvil, which recognizes outstanding achievement in strategic public relations planning and implementation, was presented during the Silver Anvil Celebration Event held June 3 in New York City. The honor society received the 2004 Silver Anvil Award for its "It's Up to Us. It's Up to You." campaign in the Internal Communications: Associations/Government/Nonprofit category. This communications plan successfully educated the honor society's delegates on the major proposed bylaws changes brought forth to the 2003 House of Delegates. The result: all proposed changes passed, with most proposed changes receiving a 99 percent or above for "yes" votes.


New Member
Rebecca Lynn Honeywell
Well Done Marketing
3908 N. Delaware
Indianapolis, IN 46205
Phone: (317) 920-0908
Fax: (317) 924-4593

Updated contact information
Beverly Mueller
5420 Primrose Ave.
Indianapolis, IN 46220
Phone: (859) 494-5457


July 2004

President: Jennifer Dzwonar, APR
Director, Internal Communications: Beth King, APR
Editor: Michael Schug
Production Coordinator: Becky Moore

PRofessional is published monthly by the Hoosier Chapter of the PRSA, Indianapolis, and is distributed to its members. To submit articles and story ideas for PRofessional, contact Michael Schug at (317) 417-0709 or before the 10th of each month prior to publication. When e-mailing, please do not send attachments and use a subject line that includes Hoosier PRSA.