August luncheon

Wednesday, Aug. 11

PRSA president-elect envisions a strong future for PR profession

Special Location:
Maggiano's Little Italy Restaurant, 3550 E. 86th St.


Registration, 11:30 a.m.
Lunch & Program, Noon
Program ends by 1:15 p.m.

Members, $20
Guest, $25
Student, $15

Register at:

August Luncheon at Maggiano's Little Italy Restaurant
PRSA president-elect envisions a strong future for PR profession

These are critical times for the public relations profession. Our profession is changing, as are the national and international culture and marketplace in which we work. Jobs are scarcer and more competitive, while financial scandals have weakened public confidence and eroded trust in the corporate, non-profit, and government sectors. Yet, this is also a period of great opportunity for the public relations profession.

Judy Phair, president-elect of PRSA, will discuss how we can weather the current storms and gather our resources to emerge as a stronger, more influential, and more credible profession for the future. Phair is president of PhairAdvantage Communications, a Washington, D.C.-area PR and marketing consulting firm. Phair has won numerous awards for her work in public relations, marketing and crisis communications. She has been a member of the PRSA board of directors since 2000.


Upcoming Teleseminars Benefit PR Pros
Accreditation Flourishes With Chapter Support
News Briefs

Member News


Why pay hundreds of dollars for a PRSA national teleseminar when you can join other Hoosier PRSA members for a fraction of the price? Mark your calendar for these upcoming teleseminars.

When: Aug. 12, 12-1:30 p.m.
What: Corporate Security and Crisis Management: Crucial Collaboration When Disasters and Threats Occur
Where: Eli Lilly & Co.
Why: Ever since Y2K, and for many organizations long before that, the corporate security function has major responsibilities when disaster, crisis, and business resumption issues arise. Far too often there is a disconnect between communicators and this vital corporate staff function. This program is designed to bring together these two disciplines -- communications and security -- to explore collaboration, cooperation, and the urgent need to prepare in advance.
Cost: $25 members/$35 non-members

When: Aug. 12, 2-3 p.m.
What: Emerging Trends in Reputation Management: Case Study
Where: AUL, One American Square, 2nd floor conference center
Why: Reputation drivers are found everywhere and at any time. With the explosion of both traditional and new outlets -- including local and global newspapers, magazines, chat rooms, blogs, wire services, and trade publications -- opportunities and threats driving reputation are everywhere. At the same time, the pace of change is accelerating; today's emerging trend is tomorrow's overblown fad. Factors affecting reputation demand rapid action.
Cost: $15 members/$25 non-members at

When: Aug. 19, 2-3 p.m.
What: Think Like a Reporter
Where: Magna Nonprofit Resources, 322 Canal Walk
Why: Two-thirds of editors surveyed by Thomas Rankin Associates revealed that fewer than half the releases they receive are relevant to their publication. In this session, you'll learn how to make your pitch or release more relevant and valuable to the reporter -- and to the reporters' readers.
Cost: $15 members/$25 non-members

When: Aug. 26, 12-1:30 p.m.
What: When You Want Big Crowds: Staging Power and Big Special Events for Fun, Business, and Politics
Where: Magna Nonprofit Resources, 322 Canal Walk
Why: Learn about staging big special events ranging from Super Bowl and Pro Bowl logistics to major celebrations for icon products. Jim Lukaszewski, ABC, APR, Fellow PRSA, and Paul Ridgeway, CEO of Ridgeway Events International, have worked together on staging public affairs-related big events, including corporate parades, major public hearings and corporate demonstrations, and mobilizing communities in support of corporate and local activities. These 90 minutes will be jammed packed with examples, interesting stories, and events you'll wish you would have attended.
Cost: $25 members/$35 non-members

When: Aug. 31, 2-3 p.m.
What: Beyond the Inverted Pyramid
Where: Magna Nonprofit Resources, 322 Canal Walk
Why: Traditional, inverted pyramid-style stories "do not work well with readers" and "do not justify their predominance in today's newspapers," according to an article by the American Society of Newspaper Editors. What's the alternative? According to a new study by The Readership Institute, the feature-style story structure, among a host of other benefits, increases reader satisfaction and improves the chance readers will spend more time with the information. Learn to tap the benefits of feature-style writing into your own marketing communications, publications, and media relations.
Cost: $15 members/$25 non-members

To reserve a spot for any of these, contact Jill Bruce at Magna Nonprofit Resources at 317-264-3634 or


The second group of Hoosier chapter professionals to seek accreditation under the new APR exam protocol has completed review coursework, participated in readiness reviews, and has taken or is registering for the computerized exam.

The chapter would like to recognize and thank several professionals for participating in the 10-week review class process. Recent APR coaches included: Myra Cocca, Alice Irvan, Stephanie McFarland, Bob Pritchard, David Shank, David Treier and Deb Worley.

Additionally, 13 members volunteered time to jury the candidates' readiness reviews. To follow the guidelines, we can't thank you by name, but you know who you are. Thanks to all of you who gave of your time to encourage the APR candidates during their preparation for the exam.

Interested in learning more about the PRSA Hoosier Chapter APR accreditation preparation programs? If so, please contact either
Myra Cocca, APR or Stephanie McFarland, APR. Get the credentials to match your experience; consider it a mini-graduate program for a fraction of the price. Review sessions cover topics such as: business literacy, communication models and theories, ethics, planning and implementation, public opinion and diffusion, research methodologies, technological influences, and crisis responses.

The next round of 10-week study sessions begins Aug. 25 at the Lilly Corporate Center from 6 p.m. to 8 p.m. Pre-registration is required, so contact Myra or Stephanie.


Learn about underwriting, corporate sponsorship opportunities at the Indiana State Museum
The Indiana State Museum Foundation invites you to attend a breakfast briefing to meet new President and CEO John Herbst, and to learn more about opportunities which may be of interest to your clients regarding underwriting programs or corporate sponsorship at the Indiana State Museum. The briefing is 7:30-9 a.m. Wednesday, July 28 at the Indiana State Museum, 650 W. Washington St., Rapp Reception Hall/Objects of Desire Exhibit, third level. The program begins promptly at 8 a.m. You or your designated representative will take home a listing of opportunities for sponsorship at the Indiana State Museum, a handout on how to activate sponsorships, plus four complimentary tickets to the museum. Parking is available in the White River State Park underground garage in front of the museum. Bring your parking ticket with you for validation. RSVP to Chris Krok at 317-234-0259 or by July 26.

Extra! Extra! Get your media guide
Updated and published annually, the Indiana PRSA Media Guide is a comprehensive publication that provides contact information for print and broadcast media in central Indiana and select statewide cities from South Bend to Evansville. The cost for PRSA members is $35 and for non-members is $55. Go here to order your 2004 edition of the Indiana PRSA Media Guide.

PRSA hosts Half Day with a Pro Wednesday Nov. 10
Many communications students put forth their best efforts in the classroom and most do an internship. But they still have questions on how to get from A to B and what opportunities are out there. Host a student during Half Day with a Pro on Wednesday, Nov. 10 in your workplace and give them some encouragement. Watch for more details in upcoming newsletters. And mark your calendar now.

IABC invites you to 2 workshops
1) IABC hosts a writing workshop 8:30-11:30 a.m. Tuesday, Oct. 19 with Ray Begovich of Franklin College. Location: TBA.
2) Have you ever said to yourself (or out loud), "But I'm a communicator! What do I know about budgeting?" In today's business world, all communicators need to be able to develop budgets for their communication projects in order to begin to measure the effectiveness of their work. Join your communications colleagues for a "budgeting basics" workshop that will help you begin to forecast budget needs for your communication projects. This workshop begins at 5:30 p.m. Aug. 17 in the Clarian Health marketing offices located at 950 N. Meridian St. Please RSVP to Drew Carey at 317-962-4514 or


Updated contact information
Ann C. Smith
President, Public Relations
Smith Group Consulting, LLC
4738 Moss Creek Court, Suite 100
Indianapolis, IN 46237
(317) 788-8525
(815) 425-7101 fax

Amy Shockley
Cookies by Design
1001 N. State Road 135, Suite D-9
Greenwood, IN 46143
(317) 534-0026
(317) 534-0028 fax

Jamaison Schuler, APR
Eli Lilly and Co.
Communications Associate
Global Product Communications
Lilly Corporate Center
Indianapolis, IN 46285
(317) 655-2111

Bradi S. Ballard
Sales Manager
General Hotels Corp.
123 W. Louisiana St.
Indianapolis, IN 46225
(317) 236-7497
(317) 236-7461 fax

New members
Lisa Marie Dudeck
Manager, Public Relations
Three-Sixty Group
36 South Pennsylvania St., Suite 190
Indianapolis, IN 46204
(317) 633-1456

Nikki E. Nichols
Manager, Public Relations & Marketing
National Committee on Planned Giving
233 McCrea St., Suite 400
Indianapolis, IN 46225
(317) 269-6270
(317) 269-6268 fax

Anahid Maral Papakhian
Director, Public Relations
Indianapolis Symphony Orchestra
32 E. Washington, #600
Indianapolis, IN 46204
(317) 229-7082
(317) 262-1158 fax


August 2004

President: Jennifer Dzwonar, APR
Director, Internal Communications: Beth King, APR
Editor: Michael Schug
Production Coordinator: Becky Moore

PRofessional is published monthly by the Hoosier Chapter of the PRSA, Indianapolis, and is distributed to its members. To submit articles and story ideas for PRofessional, contact Michael Schug at (317) 417-0709 or before the 10th of each month prior to publication. When e-mailing, please do not send attachments and use a subject line that includes Hoosier PRSA.

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