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December luncheon

Date:  Wednesday, Dec. 10

Topic: Non-profit life in a corporate world

Indianapolis Athletic Club,
350 N. Meridian St., 3rd floor

Registration, 11:30 a.m.
Lunch & Program, Noon
Program ends by 1:15 p.m

Members, $20
Guest, $25
Student, $15

Register at:


Wednesday, Dec. 10

Non-profit life in a corporate world

The holiday season makes us think about contributing to non-profit organizations. But all year long, organizations chase donor dollars and often look for help from the corporate community.

How are the decisions made about who will receive corporate dollars? Does the marketing department drive the decisions or are they philanthropic? How do you convince your company there is bang for their contribution bucks?

Moderated by Brian Payne, president of the Central Indiana Community Foundation, a panel of experts from the for- and non-profit sectors will talk about just how these decisions are made. Panelists are Dan Elsener, president of Marian College; Jim Freeman, vice president of corporate communications at AUL; and Greg Fennig, vice president of public affairs for Indianapolis Power & Light.

This luncheon is presented jointly by PRSA and IABC.


Year-end wrap up

Where has the year gone? It's hard to believe this is December and that the Hoosier Chapter has completed another successful year of programs and service for its members. 

Highlights this year included:

Outstanding luncheon programs every month that increased attendance and involvement of our members -- thanks Judy Donner, APR, and committee.

Development of a long-range financial plan and creation of a financial task force to research board liability coverage and bonding for our director of finance -- thanks Deanna Lepsky, APR, and Rick Nelson, APR.

Eight PRSA members are prepared to sit for the new universal accreditation exam by our accreditation committee -- way to go Myra Cocca, APR, and Stephanie McFarland, APR.

Record-breaking number of Pinnacle Award entries and awards presented -- great job Jamaison Schuler and Courtney Tuell.

Board approval for two different PRSA member graduate research projects.

Two-day regional professional conference and three local professional development workshops -- thanks Rae Hostetler and Bob Schultz.

Another year of great media breakfasts -- thanks Ingrid Cummings, APR.

Represented at national PRSA delegate assembly by four APR delegates.

Adding our fourth PRSA Fellow to the Hoosier Chapter member roles -- congratulations Fred Bagg, PRSA Fellow, APR.

Nominated and elected another great leadership team for 2004 -- best wishes to Jennifer Dzwonar, APR, and her leadership team.

As you review this list and reflect on all that the Hoosier Chapter accomplished, remember we have no paid staff and serve a membership of more than 370. This level of activity requires many dedicated volunteers. Make sure you include professional development and servant leadership on your "to do" list for 2004.

Alice McColgin, APR


Make a professional New Year's resolution: become accredited in 2004!

The Hoosier Chapter just completed its first round of accreditation classes to help candidates prepare for the new accreditation process rolled out by PRSA National in July 2003. The new exam includes a Readiness Review (it replaces and is an enhancement of the former "oral exam") and a multiple choice exam. We had many public relations professionals join us in these classes; eight have completed Readiness Reviews.

he next series of accreditation classes will begin in February 2004. Those interested in being notified of upcoming classes and/or who have questions about the new accreditation process can contact accreditation co-chairs Myra Cocca, APR, 631-6400 or, and Stephanie McFarland, APR, 276-1747 or

To learn more about the Accredited in Public Relations exam and dates for upcoming study sessions, attend an informational meeting at 6 p.m. on Dec.10 at Borshoff Johnson Matthews, 47 S. Pennsylvania St., Suite 500 (corner of Pennsylvania and Maryland streets). Street parking is available (free after 6).  Garage parking also is available on Maryland Street.


Feedback sought on research preferences

In 1978, the PRSA's Educators Academy joined public relations practitioners with college and university educators to improve the quality of teaching and academic research in public relations. Today, the Academy continues efforts to strengthen the relationship between professionals and academicians with the Alliances for Learning Committee.

As a leader in PRSA's East Central District, our committee needs your help in acquiring professionals' feedback regarding research. Please take a five-minute survey on practitioners' research preferences. To access the survey, visit

Upon completion of the survey, the committee will publish a compendium of research sources that will be a valuable product in itself. Anonymity and confidentiality are protected. Thank you in advance for your participation.

Robert S. "Pritch" Pritchard, APR
Chair-elect, PRSA Educators Academy
Ball State University


Half Day with a Pro, Joanne Dring Scholarship presentations a success

Two of the Hoosier Chapter's annual fall programs for students, Half Day with a Pro and the presentation of the Joanne Dring Memorial Scholarships, took place Nov. 12.

Students from Butler, Ball State, Indiana State, Purdue, University of Southern Indiana and Eastern Illinois took part in the 2003 Half Day with a Pro program. In all, more than 60 students shadowed nearly 40 PR professionals during the morning before attending the PRSA luncheon.

The program, "M.A., M.B.A., Ph.D., APR: What are these letters worth?", was geared toward the students, allowing them to hear the pros and cons of graduate school and earning an APR designation.

Special thanks to all of the professionals who took time out of their schedules to host a student for Half Day with a Pro. The event would not have been possible without your participation.

Also on Nov. 12, Stephanie Warlick from the University of Southern Indiana and Becky Ruby from Butler University were named recipients of the Joanne Dring Memorial Scholarship.  Each student earned $1,000. 

tephanie's dedication to PR and her outstanding community and campus service made her a worthy choice for the award. She currently serves her PRSSA chapter as the PR officer. 

Becky currently serves as president of her PRSSA chapter and was named the outstanding member of the chapter in 2002-03. She also was awarded the Codispoti Technology Section Grant from the Technology Section of National PRSA, which granted her free registration for the recent PRSSA National Conference in New Orleans. 

Special thanks goes to the scholarship grading committee:  Kyle Proctor, Judy Donner, APR, and Beth King, APR. 

Bruce Hammond
PRSSA Committee Co-chair


Meet the media over breakfast Dec. 3

Mark your calendars now for this year's final Meet the Media Breakfast.

Set for 8 a.m. Dec. 3 at the Indianapolis Press Club, the breakfast focuses on "Locally Produced Radio & TV: Staying Afloat in a Sea of Syndication."

Although Meet the Media producers are still buttoning down details, probable guests will represent local business shows on TV, local medical shows on radio, local film production companies, local arts show on all media - you get the idea!

If you have feedback about Meet the Media or ideas for future programs, contact Ingrid Cummings at Reserve your seat by contacting Ingrid Cummings, APR, at

Ingrid E. Cummings, APR


Komen race, College Mentors for Kids! wants your help

On April 24, more than 38,000 people are expected to participate in the 2004 Komen Indianapolis Race for the Cure. Last year, the event raised more than $1 million for breast cancer awareness, education and research. Volunteers are needed to help with communications/media relations for the 2004 event. For more information, contact Kay Johnson, APR, at 782-7986, or Kim Wilson at 879-0321,

College Mentors for Kids! Inc. needs active volunteers who have professional PR and marketing experience. CMFK! is committed to offering volunteer opportunities that match your interests and talents. CMFK! is a mentor program that brings elementary-aged children (first through fourth graders) onto college campuses across Indiana to participate in weekly activities in a one-on-one relationship with a volunteer college student mentor. Activities are focused on three areas: higher education, culture and diversity, and community service. The purpose of having activities on campus is to connect the vast resources of a university campus to a population that would otherwise not have such access. The goal is to provide children with awareness of opportunities that exist beyond their own neighborhoods, enabling them to develop a vision for their future that includes going to college and obtaining a degree. Please contact Kelly Frank, executive director, at 921-1798 or if you are interested in volunteering.


New members

Nicole Marie Duncan
Director, Community Relations and Marketing
Indianapolis Colts
7001West 56th St.
Indianapolis, IN  46254
P: 317-808-5125
F: 317-297-2161

Sharon Greene
Owner, Writer, & Producer
Greene Creative Services
4090 Easy St.
Greenwood, IN  46142
P: 317-418-1776
F: 317-888-2212

Christie Scott
PR Coordinator
1330 N. Meridian St.
Indianapolis, IN  46202
P: 317-269-1405
F: 317-269-1402

Maria Yayoi Weber
Communications Manager
Rolls-Royce Corp.
PO Box 420, S-7
Indianapolis, IN  46206
P: 317-230-6662
F: 317-230-6763

Julia Wernert
Sr. Communications Specialist
Indiana University
2711 E. 10th St.
Bloomington, IN  47401
P: 812-856-5517
F: 812-855-8299

Lisa Christen
PR Coordinator
American Medical Response
525 Hayden St.
Fort Wayne, IN  46802
P: 260-423-1436 ext. 224
F: 260-424-1747

Becky Doemland
Communications Analysis
Conseco Services, LLC
11825 N. Pennsylvania St.
Carmel, IN  46032
P: 317-817-3561
F: 317-817-6687

Ellen Hostetler
Second VP - Public Relations
Conseco Services, LLC
11825 N. Pennsylvania St.
Carmel, IN  46032
P: 317-817-3561
F: 317-817-6687

Dennis Joseph Lynch
Account Executive
Business Wire
1001 Lakeside Ave., Ste 1525
Cleveland OH  44114
P: 216-781-0220
F: 216-781-0237

Bert Beiswanger
Marketing Manager
Duke Realty Corp.
600 E. 96th St., Ste 100
Indianapolis, IN  46240
P: 317-808-6136
F: 317-808-6786

Ashley Emsweller
6735 N CR 700 E
Rushville, IN  46173
P: 317-612-2140

Carol Russell
Communications Coordinator
AMOA National Dart Association
5613 W. 74th St.
Indianapolis, IN  46278
P: 317-387-1299

Amakeda Sekou
Communications Assistant
Indiana Black Expo Inc.
3145 N Meridian St.
Indianapolis, IN  46208
P: 317-925-2702 ext. 42

Tess Green
Executive Director
St. James Public Relations
7208 Camberwood Drive
Indianapolis, IN  46268
P: 317-297-8441

John Wilson
Marketing Impact Inc.
310 W. Cook Road
Fort Wayne, IN  46825
P: 260-489-3100 ext 227
F: 260-489-7773

Member update

Wendy Wolfred is now a PR account manager at Willow Marketing. Her new phone number is 317-257-5225 ext 16 and e-mail address is

Tammy Hall is now senior communications associates, global marketing communications, at Eli Lilly. Her new phone number is 317-651-9116 and e-mail address is

Denise Herd has been promoted to vice president of public relations at Bandy Carroll Hellige. Her phone is 684-7711, ext. 107.


Decoupling failed during national conference

The proposal to remove APR status as a requirement to serve as a delegate to the representative assembly of PRSA was defeated at the recent national conference. Voting electronically, 64 percent of the delegates supported the proposal while 36 percent opposed it. Association bylaws required a 2/3 majority for passage. A move to reconsider the motion late in the day also was defeated.

Small chapters and several PRSA sections have urged the decoupling in order to open leadership opportunities, specifically representing the chapter or section in the national assembly, to more members. After considerable debate during the 2002 assembly, the motion to decouple was tabled for further study. The motion returned to the agenda this year, proceeded by several months of campaigning in favor of the motion.

Lively debate occurred this year as well. Delegates supported both sides passionately. Those favoring the proposal wished to open the assembly to experienced people (five years in PRSA, one year on a chapter's or section's board) but not demanding accreditation. Those opposed to decoupling desired to maintain the highest standards for leadership in the association.

Conversations and straw polls of the Hoosier Chapter before the convention revealed considerable division among our members. Given that division, our delegates were not instructed how to vote but given the right to "vote your conscience" by the chapter's board of directors.

The issue will not go away so expect more discussion in preparation for the 2004 convention in New York.

Dan Millar

December 2003

President: Alice McColgin, APR
Director, Internal Communications: Beth King, APR
Editor: Michael Schug

PRofessional is published monthly by the Hoosier Chapter of the PRSA, Indianapolis, IN, and is distributed to its members. To submit articles and story ideas for PRofessional, contact Michael Schug at 417-0709 or before the 10th of each month prior to publication.


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